Where It Started
Hello1010.my was founded in 2017 with a clear purpose: to provide reliable and affordable data connectivity for Malaysian travellers worldwide. From the beginning, we focused on what matters most when travelling abroad, dependable service, responsive after-sales support, and peace of mind.
In 2019, our innovative approach to travel data solutions earned us the Malaysia Top E-Commerce Startup Award, setting the foundation for strong growth. Shortly after, the COVID-19 pandemic struck, ushering in lockdowns and period of uncertainty that truly tested our resilience.
From Pandemic Struggles to E-Commerce Triumph
Between 2020 and 2023, global travel came to a standstill, bringing unprecedented challenges to our core business. During this period, the trust of our customers and the dedication of our team became our greatest strengths.
Rather than simply recovering, we evolved. We refined our services, strengthened our operations, and adapted to new travel behaviours. This commitment to excellence led to our recognition as the Selangor Top E-Commerce Merchant of 2024.
From Malaysia to the World
From 2024, Hello1010 operated as part of Adventure Inc., a listed Japanese travel group and the operator of skyticket.jp. It was a valuable chapter, and it taught us how a global travel operation runs.
On 1 October 2026, our management team completed a buyout and Hello1010 returned to full Malaysian ownership. We are independent again, led by our founder, and the team that built this company now owns it.
Decisions are made here in Malaysia, by the same people who answer your messages.
Travel SIMplified
Getting online is only the start of a trip. Alongside our SIM cards and eSIMs, we now sell travel experiences: attraction tickets, rail passes and theme park entry that you book before you fly and redeem when you land.
Available across Japan, Taiwan, Singapore and Malaysia, with more destinations on the way.
E-commerce Milestone
Shopify award for achieving 10,000 orders within 110 days. We are on track towards 100,000 orders in 2026.